THE COCA-COLONIZATION OF CONSCIOUSNESS: Some Contemplations about Consumer Commodification Long before imitations came Coke® was the Original One. Ages before other products existed Oceans of Coke® sparkled under the sun. Eons before humans drank lesser colas Great rishis contemplated the essence of Coke® Millennia ago when the world was perfect from the Ganges sprang Coke® At the End of Time when all vanishes Coke® alone will be. So minions of the world Delight in the bubbles - Sing glory to the celestial beverage & remember what the Ancient Masters spoke: Aummmm! Ah! Burp! Bharate: (sighing) Doesn't it seem as if all religions eventually become commercialized? Daiki: Yeah. And Coca-Cola seems like an iconic symbol for commercialization. Chariya: Well, at times it seems like nothing can exist in this world unless it becomes a commercial product. ===================================================================================== from _Pan-Asian Pulses: Poetry, Art, and Dialogs about Asia_ by T Newfields SUMMARY: A satire about a Hindu perspective on Coca Cola by T Newfields and discussion of the commercialization of consciousness. KEYWORDS: corporate colonialism, commercialization of religion, Coca Cola, Hindu satire, "spiritual" marketing Author: T Newfields [Nitta Hirou / Huáng Yuèwǔ] (b. 1955) Begun: 1975 in Fairfield, IA, USA ≜ Finished: 2017 in Yokohama, Japan Creative Commons License: Attribution. {{CC-BY-4.0}} Granted < LAST https://www.tnewfields.info/BambooGroves/shiva.htm TOC https://www.tnewfields.info/BambooGroves/index.html NEXT > https://www.tnewfields.info/BambooGroves/bott.htm TRANSLATIONS DEUTSCH: https://www.tnewfields.info/de/coca-kolon.htm ESPAÑOL: https://www.tnewfields.info/es/ccc.htm NIHONGO: https://www.tnewfields.info/jp/koora.htm ZHŌNGWÉN: https://www.tnewfields.info/zh/kekoukele.htm