McTEACHING: Some Thoughts about Market-Driven Education Being a teacher iz like working atta burger stand: all yawh haf ta do iz prepare palatable material 'n serve what customers demand. Who cares about nutrition if students 're satisfied? Most folks want sugar—frosted curricula – wid lots ah junk inside. Yep, jes smile and say, "Oh yeah – keep consuming each day!" Economics iz paramount 'n if dah taste cums out right most customers will seem happy: sell what brings delight. Successful sckools respond ta market needs. Ta make mega-bucks mega-teachers invent new wayz ta crank out pedagogic junk that's flavored sweet. Tim: When market forces are all the matter, McTeaching results. Liao: (raising his eyebrows) Examine that statement more closely. If a market economy is working well, callous uncaring won't be allowed to take root because it undermines financial success. Melissa: Managers of large edu-marketing services might believe so, but it's easy to forget many rank-and-file workers are only marginally invested in the system. Satoru: McTeaching is what happens when people realize there is no deep caring – just an obsession with profit, superficial quality, and speed. Tim: (hiccup) I want to believe that pattern isn't necessary. Liao: It isn't. There are cultures with much different visions of what education is. Let's hope they survive. ===================================================================================== from _Crassroom Voices - Poetry, Art, & Dialogs about Education_ by T Newfields SUMMARY: Reflections on the McDonalization of education and conversation about educational economics. KEYWORDS: fast food teaching, McDonalization, educational marketing, teacher identity, teacher marginalization Author: T Newfields [Nitta Hirou / Huáng Yuèwǔ] (b. 1955) Begun: 2000 in Taipei, Taiwan / Finished: 2023in Yokohama, Japan Creative Commons License: Attribution. {{CC-BY-4.0}} Granted < LAST https://www.tnewfields.info/CrassroomVoices/lure.htm TOC https://www.tnewfields.info/CrassroomVoices/index.html NEXT > https://www.tnewfields.info/CrassroomVoices/mediocre.htm TRANSLATIONS DEUTSCH https://www.tnewfields.info/de//mc-un.htm ESPAÑOL https://www.tnewfields.info/es/mcd.htm FRANÇAIS https://www.tnewfields.info/fr/mcdon.htm NIHONGO https://www.tnewfields.info/jp/maku.htm ZHŌNGWÉN https://www.tnewfields.info//zh/mai-jiao.htm