McTEACHING: Some Thoughts about Market-Driven Education

	Being a teacher iz
	like working atta burger stand:
	all yawh haf ta do iz prepare palatable material
	'n serve what customers demand.

	Who cares about nutrition
	if students 're satisfied?
	Most folks want sugar—frosted curricula –
	wid lots ah junk inside.
	Yep, jes smile and say,
	"Oh yeah – keep consuming each day!" 	

	Economics iz paramount
	'n if dah taste cums out right
	most customers will seem happy:
	sell what brings delight.

	Successful sckools
	respond ta market needs.

	Ta make mega-bucks
	mega-teachers invent new wayz
	ta crank out pedagogic junk
	that's flavored sweet.
 

Tim:     When market forces are all the matter, McTeaching results.

Liao:    (raising his eyebrows) Examine that statement more closely. If a market economy
         is working well, callous uncaring won't be allowed to take root because 
         it undermines financial success.

Melissa: Managers of large edu-marketing services might believe so, but it's easy to 
         forget many rank-and-file workers are only marginally invested in the system.

Satoru:   McTeaching is what happens when people realize there is no deep caring – 
          just an obsession with profit, superficial quality, and speed.

Tim:     (hiccup) I want to believe that pattern isn't necessary.

Liao:    It isn't. There are cultures with much different visions of what education is.
         Let's hope they survive.

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from _Crassroom Voices - Poetry, Art, & Dialogs about Education_ by T Newfields
SUMMARY: Reflections on the McDonalization of education and conversation about educational economics.
KEYWORDS: fast food teaching, McDonalization, educational marketing, teacher identity, teacher marginalization 

Author: T Newfields [Nitta Hirou / Huáng Yuèwǔ] (b. 1955)
Begun: 2000 in Taipei, Taiwan / Finished: 2023in Yokohama, Japan
Creative Commons License: Attribution. {{CC-BY-4.0}} Granted

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TRANSLATIONS

DEUTSCH   https://www.tnewfields.info/de//mc-un.htm
ESPAÑOL   https://www.tnewfields.info/es/mcd.htm
FRANÇAIS  https://www.tnewfields.info/fr/mcdon.htm
NIHONGO   https://www.tnewfields.info/jp/maku.htm
ZHŌNGWÉN  https://www.tnewfields.info//zh/mai-jiao.htm