Maharishi Mahesh Yogi

Transmuting inconsistency into shibboleth
this man trademarked "enlightenment"
and sold mantras like hamburgers
in market-efficient ways

Seated on a deer-skin throne
surrounded by white silken sheets
he learned how wonderful
it was to market "reality"

Twisting Shiva's dance
into pseudo-science
he saw spiritual aspirants
as business clients

While videos rolled
and cameras clicked
this guru mesmerized audiences
into paying big bucks for bliss